STRATEGYFORGEDINTHEFIELD.
Blue Strategy Consulting was built by practitioners — people who have worked inside airlines, aerospace OEMs, real estate businesses and technology companies. We don't consult from the outside. We've lived the problems we help solve.
Founded on the gap between strategy and execution.
Blue Strategy was founded after years of working in well-resourced organizations that struggled to translate good ideas into operational reality. The gap wasn't ambition — it was the absence of people who understood both the depth and the organizational complexity of modern businesses faced with change.
We built the firm to close that gap. Our engagements are structured around outcomes, not deliverables. We stay involved through implementation, not just recommendation. And we bring the kind of domain fluency that only comes from having held the roles our clients are trying to improve.
Today, Blue Strategy works with startups, established companies, aerospace OEMs, real estate firms, and technology companies — across every phase of the business lifecycle.
Domain depth over generalism
We hire and partner with people who have spent careers in the types of businesses we are serving. Our value comes from knowing the industry from the inside.
Outcomes, not outputs
We measure success by what changes in the organization — not by the weight of the report we deliver.
Honest counsel
We tell clients what we actually think. If a strategy won't work, we say so — and we help find one that will.
Built for business growth
We are obsessed with sustainable business growth. Everything we recommend is designed to work within that reality.
Courtney Lansing
Founder & Managing Director
Courtney spent 26 years in aerospace and airlines before founding Blue Strategy. She has been the consulting lead on multi-billion dollar decisions, transformed dozens of teams to improve engagement and multi-billion $ revenue outcomes. She has used AI to improve efficiency and revenue outcomes for her teams and now shares her experience with clients.
Credentials
- Aerospace / Airlines business growth 26 years
- Consulting, Startup, AI experience, 5 years
- Driven $10B in revenue growth
Scott Lansing
Director, Real Estate
Scott brings 35 years of full-service real estate experience, including residential and commercial expertise. With dozens of successful property renovations in the bank, he knows what buyers want and what sellers need to do to close at maximum price. He has built the agentic AI focus area of this vertical using his decades of experience to shape what clients need.
Credentials
- 35 years; top producer
- President's Club
- Agentic AI specialist
Work with people who know the industry.
Download our capabilities overview or reach out to start a conversation.